To add to the vibrant shopping experience and community gathering-place atmosphere at Stoneridge Shopping Center, a farmers market will begin on October 9 and will operate twice a week on Fridays from noon until 6 p.m. and on Sundays from 10 a.m. until 4 p.m. The market will be open year-round and will take place in the southeast corner of the parking lot, out from Macy’s Women’s and Sears. Island Earth Farmers Market will be the operator of the market.
The Stoneridge Shopping Center Farmers Market will feature the highest quality locally grown vegetables, meats, fruits, cheeses, flowers, breads and more. The market will also feature handmade jewelry, soaps and other locally made items. The goal of this market is to only feature foods and products that are grown within a 200 mile radius of Stoneridge Shopping Center. All vendors are committed to providing sustainably-farmed meats and organic produce.
Some of the featured farms will be Hamada Farms, Andreotti Farms, Yerena Farms, Catalan Farms and Twin Girls Farms. In addition, the market will feature hot foods that celebrate the local culture and cuisine. Shoppers will enjoy vendors like Roli-Roti Gourmet Rotisserie, Phat Matt’s BBQ, Soleil African Kitchen, Amber India and New Gourmet Gyros to name a few. The goal of the market is to not only offer seasonal fruits and vegetables, but also perennial produce. With fall here, visitors to the market will see an abundance of gourds, squashes, apples, grapes, boysenberries and olla berries.
Joe D'Alessandro, President & CEO, San Francisco CVB
Amy Blaschka, President & CEO, Tri-Valley CVB
The Tri-Valley CVB is presenting “The Changing State of San Francisco Bay Area Tourism” at the 14th Annual Partnership Meeting & Luncheon. Presenting at the event is Bay Area tourism experts, Amy Blaschka, President & CEO of the Tri-Valley, California CVBand Joe D’Alessandro, president and CEO of the San Francisco CVB. Prior to joining the SFCVB, D’Alessandro was president and CEO of the Portland Oregon Visitors Association. He currently serves on the boards of Destination Marketing Association International (DMAI) and The U.S. Travel Association. Click here for a full bio.
Pleasanton’s Rose Hotel has decided to continue Operation Hometown Welcome, a program it started five years ago that offers free stays to Tri-Valley-based troops returning from serving in Iraq and Afganistan. The Rose Hotel is 38-room boutique, luxury hotel located in Downtown Pleasanton. The owners Mike and Joe Madden, sons of former NFL announcer John Madden opened the hotel almost eight years ago, introduced the program on the 4th of July in 2005 and the hotel has kept it for five years.
The program includes a one-night stay with continental breakfast and gifts including an official NFL football autographed by John Madden, an Operation Hometown Welcome T-shirt from Goza Gear, and a gift certificate toward luxury treatment at MD Spa in Pleasanton.
The program is open to service personnel returning from any overseas, unaccompanied tour of duty. To receive a free room, they must show a copy of their orders when checking in.
Thanks to The Rose Hotel owners and management, a little more than 100 servicemen and women have used the program in the last five years. With only 38 rooms, one room equals 2.5 percent of the hotel’s occupancy, which really shows the management and owner’s dedication to the military! What a great way to thank our soldiers for serving their country.
Movies in the Park are a great and affordable night out for the whole family!
The Tri-Valley has movie mania! Gather the family and head out to these fun and FREE outdoor movies this summer in Tri-Valley. It is a great way to have a fun evening out! Bring chairs or a picnic blanket and relax under the stars.
The downtown park opens at 4 p.m. and seating will be organized in sections by height. Show starts at 8:30 pm. Free popcorn will be provided by Thriving Ink. “Kung Fu Panda”; July 9th,”The Wizard of Oz,” July 23; “School of Rock,” Aug. 6; and “Raiders of the Lost Ark,” Aug. 20.
The event starts at 7:30 p.m. Program includes showings of “Madagascar” on July 31 and “Shrek” on Aug. 28. Refreshments will be sold, but attendees are free to bring their own snacks.
Where: The Terrace Lawn overlooking the vineyards at 5050 Arroyo Road.
All movies are complimentary and begin at twilight. “Harry Potter and the Sorcerer’s Stone” will be shown on July 13 and “Mamma Mia!” is scheduled for Aug. 10. Adults can enjoy a two-course fixed price dinner at The Restaurant at Wente Vineyards and a glass of Wente Vineyards Estate Grown Wine for only $29 (plus tax and gratuity), the Kid’s package for children 12 and under includes a drink, choice of two entrees, and a sundae for just $15 (plus tax and gratuity). Restaurant reservations are recommended and can be made by calling 925.456.2450. The outdoor Reel Classics Cafe offers casual fare.
The CVB invites all partners & prospective partners to attend on August 20th and learn more about tourism in Tri-Valley and in California. Learn how to leverage your relationship with the CVB and increase visitors to your business. Join us at Shannon Community Center, one of the newest and most beautiful venues for weddings, graduations, concerts and corporate events and meetings in the area.
Presentations By: Tri-Valley Tourism Trends Amy Blaschka, President & CEO, Tri-Valley CVB
Presentation on the 2008-09 Fiscal Year report and an overview of the 2009-10 Marketing & Strategic Plan.
Guest Speaker: TO BE ANNOUNCED
We are currently looking for your support for our 2009-10 Annual Partnership Meeting & Luncheon. The following opportunities are available:
RAFFLE PRIZES
Provide an item for our door prize gift basket! Email natalie@trivalleycvb.com if you want to participate and drop off your item by August 11th!
For the July/August/September 2009 Issue of the Root Report, the newsletter insert deadline is JUNE 18, 2009!
Inserting flyers into our quarterly newsletter is a fabulous way to advertise specials or events to hundreds of members and business contacts. This issue would be great to showcase any Summer specials/events.
If interested, please bring 400 copies of your 8.5″ x 11″ flyer to our office with $125 in-hand by the June 18th deadline. Please note that anything not standard size, heavy weight paper, stapled or folded costs $200 to insert.
If you have any additional questions, contact Kathleen at 925.846.8910 or
NEW Marketing OpportunityE-newsletter Blasts – only $50
A great way to promote events, specials and more! New this year, partners can have an e-blast sent by the CVB for only $50. Please note, depending on the popularity of the desired send date, partner promotions may be combined and sent together.
Spend time on the patio and have some delicious pizza at Tomatina Restaurant in Dublin on July 2, 2009 from 12 – 1pm. Partnership Business Exchanges is a great way to meet the CVB staff, learn about our marketing and advertising opportunities and connect with other partners!
This event is FREE and open to ALL CVB partners and potential partners as well! This is also a great way to have your new staff get familiar with the CVB’s services and direction. Register now.
It’s nearing the end of our Fiscal Year, and for one, am excited to see what this year will bring.
As an organization, we continue to evolve and grow. Most recently, we announced a restructure to our membership model to a new benefit-driven Tourism Partner Program — designed to address the challenges that the travel and tourism industry faces today.
After all, this tough economy calls for revisiting business models and developing a new perspective on customer requirements. A one-size-fits-all model is not beneficial to many businesses in this economy, so it is with this in mind that we’ve developed a benefits-based model, which includes for the first time, a ‘free’ level of participation.
The Tourism Partner Program offers a customized fee structure that is driven by the benefits that individual businesses receive. And for the first time, we are introducing a COMPLIMENTARY basic website listing for all tourism-related businesses in the Tri-Valley. This will allow our website, www.trivalleycvb.com , to be a comprehensive resource for individual travelers, families, group travel planners, meeting, event, and sport planners, and anyone who has interest in visiting the Tri-Valley.
These complimentary web listings will be a welcome addition to constrained sales and marketing budgets while also serving to strengthen our organization’s ability to be a more comprehensive and accurate resource for visitors.
The CVB is, after all, a service business. We exist to service our clients – the leisure visitor, business traveler, meeting planner and media. With our new Tourism Partner Program, we have the capability to show them all that Tri-Valley has to offer and to entice them to visit – and stay longer!
