It’s nearing the end of our Fiscal Year, and for one, am excited to see what this year will bring.
As an organization, we continue to evolve and grow. Most recently, we announced a restructure to our membership model to a new benefit-driven Tourism Partner Program — designed to address the challenges that the travel and tourism industry faces today.
After all, this tough economy calls for revisiting business models and developing a new perspective on customer requirements. A one-size-fits-all model is not beneficial to many businesses in this economy, so it is with this in mind that we’ve developed a benefits-based model, which includes for the first time, a ‘free’ level of participation.
The Tourism Partner Program offers a customized fee structure that is driven by the benefits that individual businesses receive. And for the first time, we are introducing a COMPLIMENTARY basic website listing for all tourism-related businesses in the Tri-Valley. This will allow our website, www.trivalleycvb.com , to be a comprehensive resource for individual travelers, families, group travel planners, meeting, event, and sport planners, and anyone who has interest in visiting the Tri-Valley.
These complimentary web listings will be a welcome addition to constrained sales and marketing budgets while also serving to strengthen our organization’s ability to be a more comprehensive and accurate resource for visitors.
The CVB is, after all, a service business. We exist to service our clients – the leisure visitor, business traveler, meeting planner and media. With our new Tourism Partner Program, we have the capability to show them all that Tri-Valley has to offer and to entice them to visit – and stay longer!
For more information, contact our Tourism Partnership Department