Join us for an informative and enlightening Marketing & Public Relations educational seminar on April 20th.
New Technologies and the Effect on Tourism Marketing: Social Media, Web 2.0, PR 2.0 and more.
April 20, 2009
9:00 A.M – 4:00 P.M.
Pleasanton Marriott
Join us for this one-day educational seminar presented by the Tri-Valley, California Convention & Visitors Bureau. You’ll learn how to integrate social media into your PR and marketing strategy. The session will cover all levels of expertise, whether you are new to marketing and PR or an experienced professional, you will learn about how these new technologies can help your business grow
Keynote Speaker Adam Metz, The Social Concept
Adam Metz is the premier lifestyle-brand social web-strategy consultant in the U.S. Metz enables “brands” to speak with their customers on the social Internet by designing initiatives that are transparent and focused on business objectives. Attendees will explore how much social marketing will cost their business, how to measure the return on investment and, just as importantly, how to manage and delegate the day-to-day use of social networks. All attendees will receive a copy of Adam’s social media strategy Book, “There Is No Secret Sauce,”
www.adammetz.com
Luncheon Speaker Erin Jacobs, Director of Marketing, Vertical Response
As Director of Marketing, Erin is responsible for evangelizing Vertical Response and the benefits of email marketing to SMB companies. As a direct marketing expert herself, Erin came to Vertical Response first as a customer managing successful campaigns for a Napa, CA Marketing Service Provider- so it’s not surprising she vows to keep the conversation flowing with our passionate user community. Erin brings over 13 years experience managing global marketing campaigns for technology companies. www.verticalresponse.com
Heather Mosley, Executive Vice President, PerkettPR
As Executive Vice President of PerkettPR, Heather provides overall management and direction of West Coast operations as well as strategic consulting to select clients. She also serves as a lead media and social media strategist and advisor to senior level executives at technology and consumer tech companies of all sizes. She co-directs and manages PerkettPR’s business development efforts and oversees company operations including agency marketing efforts, strategic partnerships and human resources.
http://www.perkettpr.com
Registration will be available February 1, 2009 at www.trivalleycvb.com/meetings
Tri-Valley, California CVB Membership Blog 